Blog
Search the Blog
December 22, 2023
Broken to Better: To Be Better Every Day, Be Better Today
When I upended my life and drove from New York to California, my mind was on finding clients, finding vendors, and, of course, turning a profit. Becoming an industry thought…
more.
December 22, 2023
Broken to Better: How to Lead for the Future
What truly defines a strong leader? Is it inherent talent or a skill honed over time? In my experience, effective leadership is a blend of both natural ability and continuous…
more.
December 22, 2023
Broken to Better: How to Build a Social Impact Program with Purpose
The first year for any entrepreneur is the “hair on fire” year. My co-founder Kiira Belonzi and I juggled endless tasks, from securing clients to delivering quality work and…
more.
November 15, 2023
Broken to Better: Scaling Your Business for Sustainable Growth
In the early days of our business, my partner Kiira Belonzi and I worked together on all Branded Group operations. Kiira learned the ins and outs of payroll, we put…
more.
November 15, 2023
Broken to Better: Creating Memorable Customer Experiences
Have you seen signs like this before?
Rule #1: The customer is always right!
Rule #2: If the customer is ever wrong, reread Rule #1!
There was one painted on…
more.
November 15, 2023
Broken to Better: Selling for Success
No matter what your business is, there’s one thing you need to be profitable: sales.
It’s one of my favorite topics. You’re selling something every day, whether…
more.
September 12, 2023
Broken to Better: The Blueprint to Longevity
When building a company, we often miss a crucial detail: how our personal well-being weaves directly into the company’s culture.
Before launching Branded Group, I wrestled with physical…
more.
September 12, 2023
Broken to Better: Unlock Company Culture & Create Brand Champions
During my professional journey, I was often considered just another replaceable piece of the corporate machine. Despite outperforming my peers and driving new business, my yearly reviews rarely reflected my…
more.
August 18, 2023
Broken to Better: Pivotal Moments in Organizational Growth
As you’re building your business, you live the start-up life. Your early hires are all part of one big team; everyone gets together to ensure everything gets done…
more.
July 27, 2023
Broken to Better: How to Hire the Right Way
When my business partner Kiira Belonzi and I first started hiring employees for Branded Group, we looked for experience matches. Did they work in facilities management? Something with easily transferable…
more.