#BeBetter Podcast with Michael Kurland

An Act of Kindness Can Change Your Business and the World

Putting people first is always the right thing to do.

Co-CEO and Co-Founder of CS Hudson, Joe Scaretta shares an inspiring story of how the generosity of his high school assistant principle led him to a career that’s focused on giving back. His ability to put purpose before profit has benefited his team and his community.

Portrait of Joe Scaretta

“Don’t ask someone to do something you’re not willing to do yourself.”

—Joe Scaretta

CS Hudson

6. An Act of Kindness Can Change Your Business and the World

Key Takeaways

  • When you invest in people, you always win.
  • One small act of kindness can change a life forever.
  • Giving back to your community should be part of your company’s culture.

Social Links


Joseph Scaretta is an entrepreneur, C-level executive, innovator, brand builder and experiential retail strategist. He has deep roots in retail and more than 15 years of experience in facilities management and construction. Scaretta has become highly successful at growing brands from the ground up through creative niche services, starting with the first company he co-founded, Empire Facilities.

As Co-CEO & Founder of CS Hudson, he drives and delivers on the company’s strategic vision developing cutting edge services and innovative programs staying at the forefront of retail. Scaretta has recently re-invented his business strategy to meet today’s new demands and ever-changing market climate. With CS Hudson predominantly focused on brick-and-mortar retailing, COVID-19 has forced Scaretta to find ways to work with clients who have adapted to the New Norm.

A strong proponent of corporate social responsibility (CSR), he created Pop-Ups for Good, CS Hudson’s CSR program which creates immersive in-store experiences to highlight local nonprofit groups. Scaretta has appeared on or contributed his expert insights to various media outlets including CNBC “Your Business”, Bloomberg and Fast Company. He is a proud member of the International Council of Shopping Centers (ICSC) planning committee and a member of the Retail Design Institute.

“No company gets a free pass at giving back.”

—Joe Scaretta

CS Hudson

Podcast Transcription

Michael Kurland (00:01):

Hello, I’m Michael Kurland, CEO and Co-Founder of Branded Group. Welcome to the #BeBetter Podcast. To me, our company’s mantra to “Be Better” is more than a tagline; it’s a culture that permeates our organization, propelling our team to Be Better to each other, our customers and our communities as well as to ourselves. Each week on the #BeBetter podcast, I interview leaders who authentically exemplify how they are being better in their professional and personal lives.

Today’s podcast is dedicated to the Young Entrepreneurs Council (YEC). I have been a member of the YEC and article contributor for more than three years. The organization, “created by entrepreneurs for entrepreneurs,” “seeks to empower young entrepreneurs, who, across the board, believe that doing well and doing good are not mutually exclusive — nor should they be.” Learn more about how you can join at https://yec.co/.

Welcome to another episode of the BeBetter podcast. I’m your host, Michael Kurland. Today, I’m very excited for our guest that is joining us. My former boss and also a great friend. His name is Joseph Scaretta. I think he’d rather go by Joe. Joe, welcome to the show. Tell us a little bit about where you come from and give the audience a little intro of your background.

Joseph Scaretta (00:31):

Absolutely. Mike, glad to be here. As you mentioned we’ve worked together and been longtime friends. I consider you a brother to me and I’m excited to be on the show. A little bit of background on me.  I actually started out and grew up in retail years ago. I loved retail so much that I decided to get into a career that lives in retail today. My partners and I have founded and initially started Empire Facilities Management Group and grew that company, recapped it with private equity and then moved on to found our current firm, CS Hudson.  I’m the current Co CEO and co-founder. My main role within the firm is really focusing on developing new service offerings, developing new client relationships, really overseeing the strategic growth of the company. Our primary focus within the firm really is in two different areas, facilities management, so it’s any type of carpentry, plumbing, electrical, handyman type repair. Mike, you should know those service offerings pretty well. And then capital projects, renovations, rollouts, popups, and experiential activations across the country. So not too dissimilar from Branded Group.

Michael Kurland (01:38):

Yes. Joe, I’m happy to have you on. It’s a super exciting for me mainly because for those of you that don’t know, I was Joe’s VP of Sales and Marketing for a long time at Empire Facilities and the iterations that followed. We grew up together in this industry, in the facility management side. I would say you really imprinted what has become the BeBetter in me. When we were at Empire and such, you started some programs. You always had a philanthropic side, always wanted to give back and it really inspired me to go to where we’re at now. So I’m excited to be able to bring you on and ask you some questions and really do some deep dives. What do you do and why do you do it, Joe? I know you gave the background of where you’re at now, but what exactly do you do and why do you do it?

Joseph Scaretta (02:43):

I think to touch on probably what’s most important to me outside of just our work focus is really giving back in the community. I think for me where it started from and where my giving back or my social responsibility came from was I didn’t really have a traditional childhood growing up. Mike, you know a lot about that from my past, but I didn’t have a traditional childhood growing up and nobody really helped or offered to help my family in any way, shape or form. So, along the way I was going to high school, it’s always cool when a kid gets to get a car drive to high school. I was working full time and going to school. My truck broke down and this may seem like a very simplistic story, but my assistant principal gave me 500 bucks to fix it, without asking for it ever to come back.

Joseph Scaretta (03:32):

Honestly you want to talk about what’s inspired me to provide social good and to give back. That was the largest inspiration I ever had when nobody ever helped me before. That one time he helped me and I offered to pay it back, 10, $20 a week. He was just like, no. He’s like, I don’t want it back. You know, you’re a good kid.  I want to see great things for you. Honestly, that’s been the inspiration that’s really fueled me to give back all these years. I also think that where you are at Mike, I think that when you have a company, especially in communities have an obligation to give back. I think you’re always focusing on, it’s no different than looking at raw materials, right?

Joseph Scaretta (04:14):

You take all these raw materials from the land and you never put back. I think it’s one ecosystem. I think as a company, we’re doing commerce in all these different locations across the country. I think it’s our obligation to find ways to give back. For me, it’s really focusing on finding creative ways to give back where we can really see the influence of what we’re doing, not just writing a check, but really leveraging our skillset and trying to come up with really cool, innovative ways to give back to the community that need support. They all need support across the country. Every community, every race, every ethnicity, there’s always an opportunity for you to give back. It’s really focused on humankind because that’s all we are.

Michael Kurland (04:51):

We’re all, we’re all one kind. We’re all humans. I totally agree with you. That’s interesting. I never knew about your high school assistant principal, giving you a loan just in that. It’s crazy how that one person who like, who is this person, let’s give him a shout out here. They set your life on the right path and you’ve done it.

Joseph Scaretta (05:11):

So my assistant principal is a Dr. Gregory Murphy. He was the assistant principal, excuse me, he was the principal or assistant principal of Connetquot High School. Like I said, it was that moment that he believed in me, that really inspired me from this point to go forward and really was the fuel behind everything I did.

Michael Kurland (05:32):

Big shout out to him. I mean, he set your life. I mean, when we were at Empire Facilities, I may have changed over to Front Street. At that point, Hurricane Sandy blew through Long Island and really caused a lot of damage. I remember waiting, and I’d never waited in a gas line before and we ended up waiting at a gas line for hours to get gas. There was nothing at the grocery stores. You took it upon yourself to go down to this bagel shop and I’ll never forget this and help them rebuild it. You were saying, using our trade skills and leveraging what we’re good at ad you rebuilt this bagel shop and that’s just always been inspiration. It’s just the fact that we’re trying to get the country’s put back together. You had brought it down to that granular level to help this small company. I don’t know what your affiliation was with them before. I can’t remember. Maybe you can touch on that, but tell the audience a little bit about that.

Joseph Scaretta (06:36):

It was actually an interesting opportunity. So when Hurricane Sandy happened, I think what my focus was trying to find that niche meeting spot or community spot within a local community to find a way to give back and to help restore some normalcy. There’s nothing more normal and communal than going to your local bagel shop and having a cup of coffee, grabbing a bagel and talking to friends every day,

Michael Kurland:

Especially on Long Island. I mean out here in California, it’s not the bagel shop. It’s the avocado store, but on Long Island you need your bagel shop. I do miss my Long Island bagels. My stomach doesn’t.

Joseph Scaretta:

But of course. I think with the bagel store there, especially down over in the area where it was,  down in far Rockaway, there was no nowhere to eat.

Joseph Scaretta (07:29):

You could bring your food in, you pick it up at the grocery store. There was a ton of trades people working in the area trying to rebuild it. FEMA was slow as anything. It didn’t really support the local community I think to level of expectation we all had. So we started reaching out. I had the lady working with us on PR at the time focus on reaching out to local businesses to find the right group to help. So we talked to three different groups. Surfside, we liked their story because it was actually two New York City firefighters. The story was, they were out giving back that night, all through the night, going out saving lives, risking limb and life as their dream was floating away, their dream investment. What they invested their life savings on was just gone.

Joseph Scaretta (08:15):

So what better group to help out than a group that is selfless every day and every way, helping out the community. To us, it was a no brainer. What was funny, I’ll have to send you the email. When we first reached out to them, they actually thought it was a scam, because think about it, a company is reaching out to you saying, “Hey, we’ll help you rebuild and it’s not going to cost you a thing.” I don’t know. I don’t know about you, but I wouldn’t believe that either. So it’s probably a couple of calls. I went out there and met them and I think they were surprised that one of the owners was coming out to meet them and walk their site. It was heartbreaking. Like I said, their entire life savings. It looked like someone ransacked the store. When they pulled the security footage, there was at least four foot of water in the store. On the outside of the doors, it looked like a river going down the street.

Michael Kurland (08:58):

That was always so inspirational to me. Even at the time, I mean the gravity of Hurricane Sandy. If you didn’t live through it, like we did, and maybe you just saw it on the news. I’m not trying to compare it to the other hurricane that we’ve ever had. It’s the worst one I’ve ever lived through. Just the damage in its wake. For you to be thinking and to say, “Hey, firefighters, we want to help you rebuild.” Again, it helped to inspire me to be where I’m at now with the BeBetter podcast. So thank you for doing that and having that foresight back then. You’re still doing it now.

Michael Kurland (09:42):

So tell me a little bit about Popups For Good. Let’s get into that.  You opened CS Hudson, what, four years ago?

Joseph Scaretta:

Back in 2017, we opened it. So about three years.

Michael Kurland:

So three years you’ve been open and you guys have already started, when most companies are just trying to get the sales going, right? You’ve already started this great philanthropic called Popups for Good. So let’s talk about that.

Joseph Scaretta (10:15):

I think what’s really exciting for us.  I would say we’ve been doing popups for the last call it – 10 years, Mike, even back in the Empire days. They were called something different, temporary stores. They were called short term stores. There’s a number of different names, but popups were always around.

Joseph Scaretta (10:28):

It’s just landlords didn’t love them and the community really didn’t know about them. They just knew them as another store. As the consumer and the landlords and the developers started to get comfortable with popups, we saw these really cool experiential popups, we started to delve even further into popups and experiential events. I think the way we try to give back is we always try to leverage in an innovative way to give back, leverage what’s going on right now. What can people rally behind? We look where there’s the most need. I think leveraging the popup model that we’re so great at building out from an infrastructure standpoint, from a support standpoint, and then looking at some of these social causes that don’t really have the marketing dollars. They don’t have the ability to get in front of the consumer, popups are something a consumer can really understand. They can work with and they could really use from a marketing standpoint.

Joseph Scaretta (11:11):

So I think that was really the focus behind leveraging the popup model short term and leverage our partnerships. We have some great partners that we work with and everybody wants to give back. That’s the other thing I found, giving back is that everybody in some way, shape or form for whatever reason wants to give back. Sometimes they don’t give back because they don’t know how, or it’s too difficult to find the right way. Some of the projects we’ve developed doesn’t require a lot of capital from some of the partners. It just requires you donating your product, your service, your skill, and then we come up with something amazing and we launch it.

Michael Kurland (11:52):

Yeah. I agree with you. I think in our industry and I don’t want to get too sidetracked, but in our industry, just for example, we’d always go to the trade shows. Every year it was who could give away the newest iPad or the newest set of golf clubs. I was just like, why are we doing this? We could be using this platform for philanthropic purposes. So we started with the donations and ever since then, it’s gained some steam and other companies have followed suit, which we’re happy about. But we were wasting all this money on giveaways and tchotchkes that nobody cared about. But to your point, I think it’s because people didn’t really know how to give back or how they could even use that small of a platform to give back. So keep going with the Popups for Good. Tell me more about where it came from, but tell me about the actual pop up that you guys do.

Joseph Scaretta (12:52):

Absolutely. So we’ve actually done a couple of Popups for Good. Our first Popups for Good that we did, was kind of born off of a dream I had a long time ago was what would it be like to take some of the children that are in a tough situation and take them out of their everyday norm from a homeless shelter and bring them into Toys R Us. I mean, let them go on a shopping spree in this mystical wonderland, this whimsical environment, just check all their fears of the door, show up and it’s built for them. We never had an opportunity to do it with Toys R Us. Toys R Us, as we know, went out. Well, we said, you know what, let’s build our own mystical pop up store for kids and let’s fill it with toys and let them come in and just hang out for the day.

Joseph Scaretta (13:36):

We’ll put some experiential aspects to it. We’ll add a life size cloud machine with a plush fit that they can jump in, add bubbles, add all these different selfie stations, all the things we’re doing for retailers now. It’s going to be special just for that. The first one we did, we kicked it off, we worked with a Help USA, the Help Suffolk chapter and it was unbelievable. I can tell you the smiles we saw from the kids. They still talk about it until this day. We did our second one last year and we definitely, I would say focused on even increasing the experience. But it was really cool. I mean, it was something that they look forward to every year and our hope is that different kids come every year because they’re finding placement and they’re getting out in the world.  But there was a couple of kids that were still there from the year prior and they were blown away and they couldn’t say enough about it.

Joseph Scaretta (14:24):

What was really cool was not only do we have to cater to, and it really tapped into our retail side too. Not only do we have to cater to the toddlers, we had high schoolers too, all within the same store demographic trying to cater to everybody’s needs and make it fun and enjoyable for everybody. It’s fun. We get to use our skills. We get to check out for a little bit and focus on doing some good. Honestly, it’s one of the brightest parts of our year.

Michael Kurland (14:55):

So talk to me a little bit about that. Not to go down a selfish road but, why do you do it? We talked about the principal that gave back to you, but why are you doing it now? I know I do it because I get such a good feeling, like almost like a high, like a runner’s high.

Joseph Scaretta (15:06):

I think you said it right, Mike. I think there’s two pieces. One, I think it is like you called it a runner’s high. I’m in a little bit better shape now, so I might know what a runner’s high is. I get that amazing feeling of when you see that smile or you see a child’s face and they walk in who has to worry about their goods or their clothes, or anything’s going to be stolen from them the day before, they walk in to an environment that was built for them. That’s incredible. But on top of that, our focus is to hopefully, even if it changes one life there just like the assistant principal did.

Joseph Scaretta (15:47):

If you could change one life and that child pays it forward, or they treat another child, or as an adult, they become kind and continue to be kind to everybody. That’s how we start a movement. That’s really meaningful to our country. That’s our focus really is to inspire the children that are there to pay it forward and also inspire companies to see it. I think no different than what you’re doing with BeBetter, through Branded Group, your BeBetter program. I think our goal is for other companies to see what we’re doing and say, “Hey, you know what? I can do that and here’s what I’m going to do.” All it takes is you taking an idea that you had, it could be something as simple or something as complex as it could be, but you just have to put a line in the sand and say, Hey, I want to do something to give back and you can’t be afraid to have to focus on investing dollars.  You can’t be afraid to focus on investing time and you could do both. But I think for me, it’s to inspire children and adults to pay it forward, but also inspire companies to get involved. I mean to me, there’s not one company out there that gets a free pass from doing good and giving back.

Michael Kurland (16:52):

I totally agree with you. From my point of view, I love doing it because I get to feel good. We do a lot of Habitat for Humanity and the Second Harvest Food Bank out here. So we’re feeding people and we’re helping build homes for people that aren’t able to afford them on their own without a little help. Just getting in there, at least with Habitat, you’re in there swinging hammers with the people that are going to live in that house, right? So that’s an amazing feeling because They’re going to be the ones that move in and probably thought they would never get a chance to own their own home. Now they got that opportunity and you’re helping make that dream come true.

Joseph Scaretta (17:33):

I think it’s amazing. I think the aspect of teamwork too, when we’re building our popups spaces for Popups for Good, the team that’s there, the time they’re investing, you get to focus on building even outside teamwork with your team. So I think on the other side, there’s a teamwork aspect. I got to tell you, Mike, I’ve been so impressed and I think I’ve told you before, I’ve been so impressed by the work you guys have been doing  – everything from the bi-coastal activations for Habitat  for Humanity. I mean, I’m so impressed by what you guys are doing and I’m really proud of you, man.

Michael Kurland:

Well, thanks. I appreciate that. You inspired me with the work that you did and we talked a little bit before about, uh, your PR person, Jennifer Bernheim. I think that’s who that was correct. She’s been helping me. She’s the one that helped you in the beginning and now she’s been helping me and she’s been a great partner for us as well. She’s also got that philanthropic frame of mind. Have you ever read the book Conscious Capitalism by John Mackey and Rajendra Sisodia?

Joseph Scaretta (18:20):

No, I haven’t, but I’ve actually heard great things about it. I was actually invited to join a Conscious Capitalism chapter out here, I think in Connecticut probably about maybe six or eight months ago. So no, but I am looking into it. I think it sounds amazing.

Michael Kurland:

Book club, Conscious Capitalism, it’s the founder of Whole Foods, John Mackey. He writes basically about what we’re talking about right here, which is you gotta start somewhere, right? You can’t just put all the money in your pocket. Put some of that money towards the community that supports you or the people and start something like that. So I highly recommend you getting into it. I’m not a part of the Conscious Capitalism group out here because it’s far away, but that’s a lame excuse. I should probably look into that myself. But I highly recommend you looking into it over there and you should probably read the book. It’s right up your alley.

Joseph Scaretta (19:10):

Absolutely. I mean, I’ve been looking for my next book to read, so I’m definitely on board.

Michael Kurland:

There you go. So I want to talk a little bit about you now. How are you being better for yourself in these times?

Joseph Scaretta (20:00):

I think for me, as we touched on, I’ve been really focusing on my health over the last call it four months aggressively.  Mike, you know me for a long time. You know being a sports player all my life and then all of a sudden coming to a complete halt. All physical activities and working a desk job coming from the field. I started to make some bad decisions around food and my health and really not focusing on me. It put me in a bad spot. I mean, at one point I was just getting up to almost 300 pounds and honestly it felt like I was equating it the other day to dying slowly.

Michael Kurland:

I can tell you equating. I think that’s exactly what it is, you know?

Joseph Scaretta (20:43):

You get that moment where I had to go for a sleep test. They told me I sleep apnea. I was going to have to be on one of those machines. I’m on two different types of blood pressure medication, I’m on cholesterol medication for the last 10 plus years. I don’t want that anymore and having the ability to not be the last one on a hike, or to be able to keep up with the kids or go back to playing sports. I miss that. There is a little bit of a vanity portion to it. I’d be lying if I said differently, but I think for me it was really being healthy and honestly making it past 40 and living. I could have stayed on the track and had something happen to me before 40. Who knows? So I think really trying to focus on being better to myself, to be here for my family, my friends, my company is really important to me.

Michael Kurland (21:30):

I got to tell you, you look great. I’m very proud of you for taking those steps. They’re not easy. Because you get stuck in some sort of vicious cycle and it’s comfort and then the comfort is slowly killing you. I did the same thing through the weight loss journey myself. I lost over 50 pounds when I moved out here and vanity or whatever. If you look good, you feel good.  So if you’re feeling good about yourself, right? Your confidence is alive.

Joseph Scaretta (22:02):

I started hurting the mornings, like when I would wake up.  I was snoring, like crazy and keeping myself awake. I wake up in the morning and I wouldn’t even feel like I slept, like to wake up every day like that. Then throughout the day, certain parts of your body are aching and you shouldn’t feel that way until you’re over a hundred years old or even over 80 at that point. Right. But I’m feeling that way and I’m not even 40 at that point. Something had to change and honestly, a little bit of your journey inspired me, seeing what you’re able to accomplish when you moved to California and all that you did and you’re working out and getting healthy. I was blown away.

Michael Kurland (22:44):

Well, thank you. I’m glad I was able to help you be inspired a little bit. But the work you’ve done, I mean kudos you. How much have you lost?

Joseph Scaretta (22:54):

In the last four months, I’ve dropped 93.5 pounds.

Michael Kurland (22:59):

That’s amazing. Keep it up.  You look great and I’m really happy for you and proud of you. So let’s talk about what motivates you to do better and what’s your motivation? What keeps you going?

Joseph Scaretta (23:16):

Finding another way to give back that nobody’s thought of, that’s extremely impactful, and that will allow people to drive it forward. Coming up with a way that no one’s thought of to give back or a way to unite different groups, to start a movement to give back. That’s what keeps me going and finding the things that are going to be sustainable, but different. Like I shared with you, just like you guys are. I mean, I’m not into just writing a check. I want something that’s going to be impactful that I could touch, hold see, be a part of, and my team too.

Michael Kurland:

You are pretty innovative when it comes to these things. What do you have brewing? Anything? You got something up your sleeve you care to share or you get to keep it close to the vest.

Joseph Scaretta (23:58):

Mike, of course for you. I would share. So we are working on our next chapter of Popups for good. This one is a military Popup for Good. It’s going to benefit military families, inclusive of their spouses and helping them to find employment. We’re doing this in a JV with a clothing company, which we’re not at liberty to say right now who they are. Of course we’re doing it with the clothing company and a military staffing not-for-profit. What we’re going to do is we’re going to be building the popups. We’ll start out with one in New York City. Then if it goes well, we’re going to do them across the country in different markets. We’re also working with a very large staffing agency and the goal will be for military servicemen or women to be able to come in along with their spouse, help them write their resume, start the journey of trying to work on finding a focus in getting a job.

Joseph Scaretta (24:52):

Because I think the biggest part we’ve seen is we identify what the need is. The need is people that are transitioning out of armed services sometimes have an issue trying to get their skillset on paper and have it really correspond to a domestic life job, something that’s in the states. But they’re amazing. They’re structured, they’re diligent, they’re hard working and they have all these other skillsets. So what we’re going to do is we’re going to help them put it on paper. We’re going to take them through. We’re going to get different inspirational speakers there. On top of that, they’re going to get a wardrobe rework. It’s going to allow them to go to their first interview, fully prepared. They have the mock interview with us. They get to pick out clothing, men or women, and then they’re set for success as they go into their job interviews.

Joseph Scaretta (25:34):

In most cases we may even have, through our partnerships, be able to find them jobs along the way. So it was supposed to happen this past May, but obviously due to the pandemic, it was delayed significantly. But our goal is when things start to lighten up, that’s our next Popups for Good. We’re excited because it’s our third chapter within Popup for Good leveraging the same pop-up type model for different social good. We’ve brought on a design partnership firm so that the design of the location is incredible. We have an amazing landlord that’s donating a space. We have a group that’s helping us to develop the fixturing for it. We also have a graphic, somebody is donating the graphics and then we’re doing all the setup, the breakdown, and we’re helping them work the event the day of, with the team and also do all the marketing and PR behind it.

Joseph Scaretta (26:20):

So we’re super excited about it. Again, there’s no profit behind it and there never is. I think the one thing for us we’ve avoided becoming a 501c3 because we like the flexibility of choosing what we choose to invest our money on. So for us there’s no tax incentive or tax benefit. I would also strongly urge companies to not focus on that and to really focus on putting their money where heart is and do it for the right reasons. But we’re excited about it and we can’t wait to launch it after the pandemic starts to cool down a little bit.

Michael Kurland:

Well, Joe, that’s amazing. I’m so glad I asked that question because I did not know that that was going to be your answer. So anything that I myself or Branded Group can do to help you, if you need it, we’re more than happy to join forces and if you need some California support, let us know.

Joseph Scaretta (27:08):

I think our next one, we’ve talked about California a lot and we have a lot of clients out there. You guys are out there. Our friends, I think for us, our next one is called Getting Heroes Hired as the name of the popup. Our next one will be California after New York. So if you guys want to be a part of it, we’d love to have you guys on. We’ll do it bi-coastal together.

Michael Kurland:

Let’s talk about it after we get off the air. We’d love to be a part of that. So we’re gonna wrap it up here with the last question, Joe. We ask everyone this. What do you consider yourself to be an expert at and what advice do you have for the audience to become an expert at that thing??

Joseph Scaretta (27:46):

You may not even call it leadership. I think my expertise is in two areas. One, having empathy for the team and the people, knowing that everybody is just a person. I think that my focus outside of true development with the team and niche offerings and my true opportunity is to help build everybody up. Our goal is to eventually build somebody up to the point where we give them the knowledge, the support, the friendship where they’re able to go off on their own and do something great and big together. So I think for me, it’s again, leadership, building people up and really giving them the tools to be successful going forward and having the empathy to know that people are just people.

Michael Kurland:

Empathetic leadership. How do you become an expert at empathetic leadership?

Joseph Scaretta (28:41):

Treat people the way you want to be treated. Just think about how you would do it and how you feel. Somebody treated you that way, treat them the same way. Don’t worry about putting the effort and the hard work and get your arms dirty right next to him. That’s the way we always started our first company and you lived it with us, Mike. It’s what made us as close as we were. It’s what’ doing it at CS Hudson and it’s what we’ll always do going forward.

Michael Kurland:

I love it. And roll up your sleeves and don’t ask someone to do something that you aren’t willing to do yourself. You and Mo taught me that early on. I struggled with it at times, but I finally got it and now it’s what we do at Branded Group.  It’s been great having you on Joe. I really appreciate it. Thank you for coming on the show. It meant a lot to me to get you here and to talk about this stuff from all the years past. I wish we had some more time. I’m sure we’ll have you back on the show in the future. If the audience wants to get a hold of you, how do they find you and your company?

Joseph Scaretta (29:23):

You can find us at www.cs-hudson.com or you can reach out to me. My email is J Scaretta@cs-hudson.com. Look forward to hearing from you. Mike, thanks for having me. Like I said, I’m really blown away about what you’ve done out there and all the great things that you’re doing. So thanks for having me. Congrats on the podcast and launching and really excited to be a part of it. Continue to BeBetter out there.

Michael Kurland:

Thank you, Joe. Thanks for another great episode. See you soon.

I’d like to take a minute to thank you, our valued listeners. My intention is for this podcast to inspire you, in some way, to be better.  Change starts from within and radiates outward. Therefore, start with being better to yourself and only then will you recognize how to be better others and your community. Thank you for joining us today! If you want to learn more about Branded Group, then visit us at www.branded-group.com. From our website you can follow us on social media. Also, always feel free to reach out to me on LinkedIn. Until next time, Be Better.

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