Category: Uncategorized
December 22, 2023
Broken to Better: To Be Better Every Day, Be Better Today
When I upended my life and drove from New York to California, my mind was on finding clients, finding vendors, and, of course, turning a profit. Becoming an industry thought…
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December 22, 2023
Broken to Better: How to Lead for the Future
What truly defines a strong leader? Is it inherent talent or a skill honed over time? In my experience, effective leadership is a blend of both natural ability and continuous…
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December 22, 2023
Broken to Better: How to Build a Social Impact Program with Purpose
The first year for any entrepreneur is the “hair on fire” year. My co-founder Kiira Belonzi and I juggled endless tasks, from securing clients to delivering quality work and…
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November 15, 2023
Broken to Better: Scaling Your Business for Sustainable Growth
In the early days of our business, my partner Kiira Belonzi and I worked together on all Branded Group operations. Kiira learned the ins and outs of payroll, we put…
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November 15, 2023
Broken to Better: Creating Memorable Customer Experiences
Have you seen signs like this before?
Rule #1: The customer is always right!
Rule #2: If the customer is ever wrong, reread Rule #1!
There was one painted on…
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November 15, 2023
Broken to Better: Selling for Success
No matter what your business is, there’s one thing you need to be profitable: sales.
It’s one of my favorite topics. You’re selling something every day, whether…
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September 12, 2023
Broken to Better: The Blueprint to Longevity
When building a company, we often miss a crucial detail: how our personal well-being weaves directly into the company’s culture.
Before launching Branded Group, I wrestled with physical…
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September 12, 2023
Broken to Better: Unlock Company Culture & Create Brand Champions
During my professional journey, I was often considered just another replaceable piece of the corporate machine. Despite outperforming my peers and driving new business, my yearly reviews rarely reflected my…
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August 18, 2023
Broken to Better: Pivotal Moments in Organizational Growth
As you’re building your business, you live the start-up life. Your early hires are all part of one big team; everyone gets together to ensure everything gets done…
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July 27, 2023
Broken to Better: How to Hire the Right Way
When my business partner Kiira Belonzi and I first started hiring employees for Branded Group, we looked for experience matches. Did they work in facilities management? Something with easily transferable…
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